Stream Outdoor is excited to announce its expansion into Adelaide with the acquisition of three billboards. We plan to digitise two of the existing assets, offering more (premium) choice for the market.
“Our focus on growth continues to accelerate as we strategically enter new markets. Adelaide is a vital addition to our portfolio, and this expansion aligns with our approach to deliver high-quality billboards that reach influential consumers in previously untapped areas. We are committed to investing heavily into the local market, providing more options for our agency and client partners to execute effective and impactful campaigns.”
The new billboards locations are:
- Glen Osmond Road, Parkside – Super8 Digital
Located in the hard-to-reach affluent eastern suburbs, this key arterial channels traffic into the CBD. Positioned near luxury car dealerships such as Bentley and McLaren, and the iconic Arkaba Hotel – this site reaches over 25,000 vehicles per day and it is an influential location for an effective campaign. The site is set to go live on 18 November, 2024. - West Terrace, Adelaide – Supersite Digital
Situated on a major arterial road feeding traffic into the CBD, this site reaches over 54,900 vehicles per day. Within close proximity to Adelaide Parklands Terminal, Adelaide Showgrounds and Royal Adelaide Hospital. It’s prime location, situated at traffic lights provides an exceptional line of sight and long dwell time, making it a high-impact asset. The West Terrace Supersite is expected to go live March 2025. - Payneham Road, Payneham – Portrait Digital
Positioned in the northeastern suburbs and along a major arterial road, this site benefits from close proximity to Marden Shopping Centre, North Eastern Hospital, and major retailers including The Good Guys and Kmart – reaching over 32,000 vehicles per day, this site has proven to deliver strong returns.
The combination of these 3 sites coupled with the existing Static on West Terrace reaches 39.8% of people aged 25 to 54 over a 28 day period.
“We are dedicated to delivering premium billboard quality and are driven by a strong desire for visibility in keys areas. Our new Adelaide locations represent a strategic investment on high-traffic arterials, ensuring our clients receive exceptional exposure and engagement.”